PRAGMATIC ASPECTS OF ADVERTISEMENT AND IMPLICATURE
Keywords:
Keywords: pragmatics, Implicature, slogan, Politeness Principle by Leech.Abstract
Abstract: the article deals with the peculiar features of implicature in advertisement texts. In this respect, it is necessary to define the word “implicature”. There are different scholars, who provide definitions to the term “implicature”.
References
REFERENCES:
Cook G. The Discourse of Advertising. (Second edition). London, 2010.
Dijk T.A. van. Text and Context. Explorations in the Semantics and Pragmatics of Discourse. London: Longman, 1977.
Dyer Gillian. Advertising as Communication. London: Methuen, 1982.
Leech. The pragmatics of politeness. New York: Oxford University Press; reviewed by Marina Terkourafi, 2006.
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Published
2023-06-08
