THE ROLE OF LANGUAGE IN ADVERTISING AND CONSUMERISM

Authors

  • Tukhtaeva Umida Chirchiq State Pedogogical University Faculty of tourism, student of Stage 3
  • Abduramanova Diana Scientific supervisor: Doctor of Philosophy in Philological sciences (PhD), act.assoc.prof., ChSPU

Keywords:

Keywords: advertising, solution, issue, certain service, aims, Egyptian media, consuming, addressing.

Abstract

Abstract. It is through this article that every reader will have a keen understanding of the role of language in advertising and consumerism. This research looks at consumer advertising that aims to spread awareness of a certain good or service. Nonetheless, the study does not aim to address every facet of this specific discourse or provide a solution for every issue it raises.

References

REFERENCES:

https://typeset.io/questions/how-does-language-play-a-role-in-media-and-advertisingqx4925fp86#:~:text=Language%20plays%20a%20crucial%20role,a%20desired%20effect%20%5B1%5D.

https://media.neliti.com/media/publications/169682-EN-the-role-of-language-in-advertisement.pdf

https://medium.com/@michael.linquata/the-effect-of-language-o-advertising-726585397a90

https://formationmedia.co.uk/blog/language-in-advertising-understanding-its-use/

https://media.neliti.com/media/publications/335796-basic-features-of-advertising-language-f0bbf9c3.pdf

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Published

2024-12-04

Issue

Vol. 18 No. 1 (2024): "GERMANY" MODERN SCIENTIFIC RESEARCH: ACHIEVEMENTS, INNOVATIONS AND DEVELOPMENT PROSPECTS

Section

Articles