CHINESE SOFT POWER

Absamatov Mirodil Zokirjon o`g`li

Authors

Absamatov Mirodil Zokirjon o`g`li International Islamic Academy of Uzbekistan “International relations and social sciences” department, the first-year student of International relations

Keywords:

Key words: Soft power, Joseph Nye, Brand Finance, Confucius Institutes, mass media.

Abstract

Annotation: This article analyzes soft power politics in Chinese foreign policy. China's soft power policy began at the beginning of the 21st century and has achieved a number of achievements so far. We can see the main soft power in the field of education, culture and technology. It also analyzes a number of aspects that serve as a basis for Uzbekistan's soft power policy.