THE ROLE OF FIGURATIVE LANGUAGE IN CONTEMPORARY ADVERTISING

Odilova Farangizxon; Diana Valeryevna Abduramanova

Authors

Odilova Farangizxon Chirchiq State Pedogogical University Faculty of tourism, student of Stage 3
Diana Valeryevna Abduramanova Scientific supervisor: Doctor of Philosophy in Philological sciences (PhD), act.assoc.prof., ChSPU

Keywords:

Keywords: figurative language, metaphors, cognitive linguistic, Conceptual Metaphor

Abstract

Abstract: It is through this article that every reader will have a keen understanding of the role of figurative language in contemporary advertising. Figurative language is made up of individual words as well as groups of words that change or enhance the meanings of the individual words. Exaggerations and analogies to related ideas or situations are common in figurative language.